[{"content":"","date":"23 June 2026","externalUrl":null,"permalink":"/authors/","section":"Authors","summary":"","title":"Authors","type":"authors"},{"content":"We see it all the time: a company knows they need marketing, but they\u0026rsquo;re not sure what kind, when, or how much.\nThis is the first article in my Zero to Marketing Hero Series, where we\u0026rsquo;ll walk through how to build (or grow) your marketing team the right way — starting with the question most people skip: Is now actually the right time?\nA quick gut-check # If you can say \u0026ldquo;yes\u0026rdquo; to a few of these, you\u0026rsquo;re probably ready:\nYou\u0026rsquo;ve got paying customers and a clear value prop. You or your team still spend part of your week on marketing tasks. You\u0026rsquo;ve proven one or two channels (ads, SEO, webinars) work but you can\u0026rsquo;t scale them. Sales is asking for more leads or better collateral. You\u0026rsquo;re trying to create predictable growth, not random spikes. If that doesn\u0026rsquo;t sound like you just yet, it\u0026rsquo;s okay. Sometimes it\u0026rsquo;s smarter (and cheaper) to start with freelance support or an agency while you nail down what\u0026rsquo;s working.\nInternal hire, agency, or contractor? # The right marketing setup depends on how far along you are in your growth journey — not just budget or ambition. This quick map shows what usually makes sense at each stage:\nCommon pitfalls to avoid # Even when you know what type of marketing support you need, it\u0026rsquo;s easy to make missteps that cost time and momentum. Here are a few of the most common ones we see:\nHiring too senior too early — they end up managing no one, and they\u0026rsquo;re not hands-on enough. Hiring too junior — they need guidance you don\u0026rsquo;t have time to give. Waiting until leads and customers dry up — the best hires are made before you desperately need them. ","date":"23 June 2026","externalUrl":null,"permalink":"/blog/do-you-really-need-a-marketer/","section":"Hiring Insights","summary":"We see it all the time: a company knows they need marketing, but they’re not sure what kind, when, or how much.\nThis is the first article in my Zero to Marketing Hero Series, where we’ll walk through how to build (or grow) your marketing team the right way — starting with the question most people skip: Is now actually the right time?\n","title":"Do you really need a marketer?","type":"blog"},{"content":"","date":"23 June 2026","externalUrl":null,"permalink":"/tags/hiring/","section":"Tags","summary":"","title":"Hiring","type":"tags"},{"content":"","date":"23 June 2026","externalUrl":null,"permalink":"/blog/","section":"Hiring Insights","summary":"","title":"Hiring Insights","type":"blog"},{"content":"","date":"23 June 2026","externalUrl":null,"permalink":"/authors/laura-roman/","section":"Authors","summary":"","title":"Laura-Roman","type":"authors"},{"content":"","date":"23 June 2026","externalUrl":null,"permalink":"/tags/marketing/","section":"Tags","summary":"","title":"Marketing","type":"tags"},{"content":"","date":"23 June 2026","externalUrl":null,"permalink":"/tags/startups/","section":"Tags","summary":"","title":"Startups","type":"tags"},{"content":"","date":"23 June 2026","externalUrl":null,"permalink":"/tags/","section":"Tags","summary":"","title":"Tags","type":"tags"},{"content":"","date":"23 June 2026","externalUrl":null,"permalink":"/","section":"Up Talent — Expert Recruitment for Growing Companies","summary":"","title":"Up Talent — Expert Recruitment for Growing Companies","type":"page"},{"content":"","externalUrl":null,"permalink":"/newsletter/","section":"Up Talent — Expert Recruitment for Growing Companies","summary":"","title":"Finally, a newsletter you'll actually read","type":"newsletter"},{"content":"","externalUrl":null,"permalink":"/hire/","section":"Hiring Manager Hubs","summary":"","title":"Hiring Manager Hubs","type":"hire"},{"content":"","externalUrl":null,"permalink":"/resources/job-description-optimiser/","section":"Resources","summary":"","title":"Job Description Optimiser","type":"resources"},{"content":"","externalUrl":null,"permalink":"/resources/","section":"Resources","summary":"","title":"Resources","type":"resources"},{"content":"","externalUrl":null,"permalink":"/hire/startup-hiring-manager-hub/","section":"Hiring Manager Hubs","summary":"","title":"Startup Hiring Manager Hub","type":"hire"},{"content":"","externalUrl":null,"permalink":"/resources/how-to-design-effective-interview-tasks-for-a-marketing-role/","section":"Resources","summary":"","title":"The Guide to Effective Hiring Tasks for a Marketing Role","type":"resources"},{"content":"","externalUrl":null,"permalink":"/resources/the-startup-guide-to-marketing-job-titles/","section":"Resources","summary":"","title":"The Startup Guide to Marketing Job Titles","type":"resources"},{"content":"","externalUrl":null,"permalink":"/resources/uk-marketing-salary-report-2026/","section":"Resources","summary":"","title":"UK Marketing Salary Report 2026","type":"resources"},{"content":"","externalUrl":null,"permalink":"/up-list/","section":"Up List","summary":"","title":"Up List","type":"up-list"}]