The Startup Guide to Marketing Job Titles
This guide brings clarity to the chaos of marketing job titles. Head of Growth, Brand Manager, Marketing Lead, Performance Director… they're used everywhere, but rarely mean the same thing.
For startups especially, that ambiguity creates real challenges: misaligned expectations, confused candidates, and messy hiring processes.
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What you'll learn
Marketing job titles might never be fully standardised, but they can be understood.
This guide breaks down how modern marketing teams are actually structured, helping you cut through the noise and make better hiring decisions, whether you're building your first team or scaling an existing one.
Built from real-world experience working with startups and marketers every day, it gives you a clearer framework for how roles, levels, and responsibilities should fit together.
Download NowThe core marketing tracks
Understand the difference between Brand, Marketing, and Growth, and how each contributes to building and scaling a business.
How roles actually fit together
From Performance to Content to Creative, see where overlapping roles sit, and why they often cause confusion in hiring.
Hiring the right level (not just the right title)
A simple framework to work out what you actually need, based on ownership, complexity, and impact — not just job titles.
