UK Marketing Salary Report 2026
Get a comprehensive look at how marketing careers, compensation and hiring priorities are evolving.
Based on survey responses from marketing leaders and founders across the UK, the report benchmarks salaries across seniority levels and disciplines while uncovering the strategic shifts shaping marketing teams in 2026.
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What you'll learn
From AI-driven workflows to the rising demand for commercially minded marketers, the data reveals how organisations are structuring teams, setting compensation, and hiring for growth.
Whether you're a hiring manager planning your next hire or a marketer evaluating your market value, this report provides a clear view of where the industry is heading.
Download NowSalary benchmarks across the UK marketing industry
Compensation data across levels from junior marketers through to VP and executive leadership, including breakdowns by discipline such as growth, product marketing, CRM, brand, and design.
How hiring behaviour is changing
Marketing leaders are approaching hiring with greater scrutiny, tying new roles directly to pipeline, revenue, and retention impact rather than broad support functions.
The rise of commercially minded marketers
Hiring managers increasingly prioritise marketers who combine strategy with execution, commercial decision-making, and data fluency.
